About.com: How It Raised Money, Went Public, And Sold For Over $700M

It's All About The Culture

Scott Kurnit, Bill Day, John R. Caplan, Mark Josephson - Sep 30, 2009

Key cultural imperatives at the company. Built to last. Input, not consensus. Adaptive vs adoptive. Pushback. No politics. Reward risk taking. Stole a lot from Bloomberg. Culture of winning . Ability to retain people in a touch environment.

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• 1. Desperate To Succeed
• 2. Started On A Balcony
• 3. Surviving The Internet Winter
• 4. Such A No Brainer To Join About.com
• 5. Running Your Business
• 6. Is Team Or Market More Important?
• 7. It's All About The Culture
• 8. Bill's Bullshit Meter

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